Domestic cosmetics brands have deeply integrated "national trend" elements into silicone elastomer product designs, such as combining traditional cloud and blue-and-white porcelain patterns with matte textures to create highly distinctive visual and tactile experiences. These innovations not only enhance cultural premiums but also enable overseas expansion through short-video e-commerce and social marketing.

According to the "2025 China Silicone Materials Market Competition Strategy Report," domestic companies have successfully attracted Gen Z consumers by combining the functional properties of elastomers (e.g., anti-static, weather resistance) with Eastern aesthetics through cross-border collaborations and IP partnerships. For example, a brand's "Dunhuang Series" powder, featuring a matte elastomer texture blended with mural patterns, sold over a million units in its first month.

However, the high-end market remains dominated by international giants, and domestic companies need to enhance their technological capabilities and brand-building efforts to gradually penetrate this segment. For instance, a Guangdong-based company has developed a "medical-grade silicone gel" that has passed clinical trials for scar repair and implant coatings, with a potential market size exceeding 5 billion yuan.

In the future, as "national trend" culture gains global traction, domestic silicone elastomers are expected to capture a larger share of the international market.

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