Domestic silicone elastomers have achieved a 20%-30% reduction in production costs compared to imported products through supply chain optimization and economies of scale, rapidly penetrating the mass consumer markets of cosmetics and basic skincare. Some companies have introduced elastomer raw materials that employ a "comparable quality at half the price" strategy, squeezing the mid-range market share of foreign brands.

According to the New Silk Road Industry Research Center, the domestic silicone elastomer industry is relatively fragmented, with small and medium-sized enterprises accelerating market penetration through flexible strategies and e-commerce channels. For instance, a domestic brand saw a 300% increase in sales of silicone-infused foundation through live-streaming e-commerce, with its "silk-like texture" becoming a key selling point.

However, the high-end market remains dominated by international giants like Dow Chemical and Wacker, whose DOWSIL EL series products account for over 54% of the skincare market. Domestic companies need to enhance their technological capabilities and brand-building efforts to gradually penetrate the high-end market. For example, a Guangdong-based company has developed a "medical-grade silicone gel" that has passed clinical trials for scar repair and implant coatings, with a potential market size exceeding 5 billion yuan.

In the future, as domestic companies improve their technological prowess and refine market strategies, domestic silicone elastomers are expected to capture a larger share of the global market.

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