About the author
Ma Jingyin (1995-), female, born in Luoyang, Henan Province, is a doctoral student, mainly engaged in the research of network ideological and political education; Cao Yinzhong (1968-), male, born in Xixian County, Henan Province, is a professor, doctoral supervisor, and doctoral student, mainly engaged in the ideological and political education and the research on the Sinicization of Marx.
Summary
The national identity consciousness of college students is related to the formation of the national development subject's joint efforts and the national network ideological security, as well as the people's yearning for a better life and the new people's mission. The characteristics of explanatory, situational and infectious power of short video optimize the spatial experience of national identity education, innovate the expression of national identity education discourse, create multiple styles of national identity education, and reshape the circle of national identity education; however, under the control of capital logic, technology logic and commodity logic, short video industry has fallen into "desire generalization", "emotional Carnival" and "emotional Carnival"“ The strange circle of "infatuation with things" has derived the recessive factors to dispel the national identity consciousness of college students. In the face of latent crisis, colleges and universities must analyze and tap the internal coincidence and value symbiosis of national identity education and short video platform development, strengthen content identity, role identity, ideological identity and behavior identity, and promote the internalization and externalization of national identity consciousness.
Ma mute, Cao Yinzhong. Symbiosis and integration: National Identity Education of college students in the era of short video [J]. Journal of Chongqing University of Posts and Telecommunications (SOCIAL SCIENCE EDITION), 2020,32 (2): 78-86
National identity refers to the identification and recognition of the political community, national community and cultural community to which the members of a country belong. Its importance lies in "it involves the process of self naming and self understanding of members of a political community" [1]. General secretary Xi Jinping pointed out at the Symposium of teachers and students at Peking University: "patriotism is the deepest and most lasting emotion in the world. It is the source of human virtue and the foundation of meritorious service." [2] as the new generation of strength, college students are the new force of the future development of the country. Their feelings for the people, their social belonging and their loyalty to the country should run through the whole process of their morality and talent. With the combination and collision of the characteristics of the times, the technical background and the social environment, a short video era characterized by "fast food" visual experience has emerged, which impacts on people's thinking mode, behavior mode and social circle. China's short video industry has gone through the incubation period, power generation period and blowout growth period. With strong user stickiness, it has become the "rigid demand" of mobile Internet users, and has numerous "fans" among college students. This means that the construction of national identity consciousness will inevitably step into the era of short video. With the positive force derived from the development of short video, we will explore the scientific path of the integration of short video platform and the construction of national identity consciousness of college students.
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The value orientation of national identity education for college students in the era of short video
The integration and symbiosis of short video and the construction of College Students' national identity consciousness is not "gimmick", "heat", nor "element superposition" or "technology transplantation". It has a clear goal orientation and value orientation, is a historical reference for the integration of the national development resultant force system in the new era, meets the needs of the people's expectations for a better life, and stimulates the new people's mission in the era To maintain the security of national network ideology.
（1） Learn from history: optimize the resultant force of national development
One is to analyze the elements of the force and realize the "strong foundation and solid foundation" of the national development main body. In the history of human thought, the exploration of the dynamic system of social development has gone through a development process from shallow to deep, from sensibility to rationality, from cub to maturity. Before Marx and Engels, many thinkers analyzed the power system of social development from different perspectives, including natural power view, theological power view, human nature power view, interest power view and rational power view. Due to the differences of historical conditions and cognitive positions, the above views contain some truth "particles", but they failed to really reveal the driving force of human social development Essential power [3]. "The first premise of all human history is the existence of living individuals." (4) Marx and Engels, on the basis of criticizing and absorbing the previous ideological achievements, scientifically explained the power structure of human social development, and realized that the people are the real power of social development. No matter the magnificent world history picture, the five hundred years development history of socialism, or the inspiring rejuvenation history of the Chinese nation, we are warned with fresh cases that we must strengthen the national centripetal force and cohesion, and use the power of identification to stimulate the potential and kinetic energy of social members. College students in the new era, as the striver and new force in the great cause of national rejuvenation, are the "important bearing" in the national development power system, which is related to the continuation and progression of the state's reform deepening and prosperity. Therefore, it is necessary to strengthen the cultivation and construction of College Students' national identity consciousness, separate the "big self" from the "for me" of the main body, and find the common fulcrum to promote national development and social stability.
The second is the effect of the catalytic force to achieve the "quality improvement and efficiency increase" of the overall force of national development. Historical progress and national development are the result of the interaction of numerous components and joint forces. As a vector sum, the development direction of joint forces is different. The nature of the division resultant force is quite different, which means that each division resultant force does not necessarily point to the same direction. When the direction of the sub resultant force is the same as that of the total resultant force, the sub resultant force will show a positive effect; otherwise, it will show a negative effect. College students are a part of the main force of national development, whose direction and effect are directly related to the formation of the main force and the overall force. In the era of short video, the content of both good and bad is full of College Students' network living space, which to a certain extent dispels the deep-seated recognition of the country and the sense of belonging of college students. Therefore, to comprehensively innovate the short video platform operation concept and promote the national identity education of college students to keep pace with the times has become a key link of the cohesion of educational efforts, and also the meaning of realizing the transformation of national development from negative forces to positive forces.
（2） Meet people's yearning for a better life
The first is to transmit the education content recognized by the state through short video, which is in line with the online cultural consumption preference of college students. With the transformation of the main social contradictions, the people's desire for a better life is becoming more and more intense, and the psychological demand for "positive energy" and "truth, goodness and beauty" is becoming increasingly urgent. In the era of short video, strengthening the ideological guidance, value guidance and cultural infiltration is very important. According to the report on questmobile's semi annual insight into the short video industry in 2019 released on questmobile's official website, the short video industry is booming, and has become an outstanding player in the pan entertainment industry, with a user scale of more than 820 million. Among them, the 19-35-year-old group is the main force of the short video platform, and has a high degree of activity and user stickiness [6]. It can be seen that short video is very popular among college students. It is an important window for college students to see the social reality, and also the media support for college students' self personality display and emotional expression. With the help of the three-dimensional, convenient, diversified and dynamic internal attributes of short video, the content of cultivating national identity awareness is spread in the process of "content brushing" and "comments brushing", which just meets the college students' yearning and expectation for the reform of education form in the short video era.
The second is to guide college students' demand view with high-quality content and improve their online aesthetic ability. Aesthetic power is a special inner emotional judgment ability and the perception ability of aesthetic feeling of things. It is the same as physical power, mental power and intelligence, and constitutes the productivity and competitiveness of human beings. Aesthetic power is not innate "talent", it is closely related to the living environment of the aesthetic subject and the aesthetic experience received. In short, the lack of aesthetic power is equivalent to a "cognitive cancer", unable to internalize social self-restraint and externalize moral practice. In the era of short video in which instrumental rationality prevails, the breakthrough of College Students' aesthetic power can not only relieve their aesthetic difficulties, but also satisfy their emotional expectations and perceptual needs. Tiktok's 2018 annual report shows that the short video tiktok platform helps to spread the fine traditional culture, and makes traditional calligraphy and painting, traditional crafts and opera culture into high-quality cultural brands, and guides the user's aesthetic power with national culture. The cultivation of College Students' sense of national identity must pay attention to the beauty of form and artistic conception, and use the experience of beauty to enhance the cultivation effect.
（3） To meet the needs of the times: to inspire the new generation's mission
First, as a firm, enterprising and fighting person who conforms to the trend of the times, college students must keep pace with the times and develop the voice of a powerful country. College students are not only the builders and successors of socialist cause, but also the main objects of Western ideology and values. With the change of Internet technology, the media has become the extension of human beings, and the cultural interaction across time and space has become the norm. The western ideology wrapped in cultural products is full of Internet space. The "post truth" is used quietly to create a "lost matrix" for the immature college students of "Three Outlooks". In addition, the network populism and historical nihilism are springing up, which makes them aware The conflict of form and the conflict of values lost the self. College Students' feelings, warmth and passion for the country are not only related to the political stability and ideological security of the country, but also related to the personality shaping and value cultivation of individuals. At this time, it is very important to use emotional power to gather consensus, arouse the patriotic consciousness of college students, and use short video to settle down and express the patriotism and identity.
Second, as a young generation with ideals, abilities and responsibilities, college students must cultivate their feelings of home and country, enrich their spiritual home, tie up their spiritual ties, cultivate their patriotism, forge their ambition to strengthen the country, and practice their trip to serve the country. The report of the 19th National Congress of the Communist Party of China points out that "if youth prospers, the country will prosper; if youth is strong, the country will be strong. If the young generation has ideals, abilities and responsibilities, the country will have a future and the nation will have hope. " [7] The people's sense of national identity is mainly reflected in the identification of the national development path, the national social system, the guiding theory, the national culture and the development prospect. The college students' concern for the maintenance of national security and the development of the country, and their adherence to the original intention and mission of the Communist Party are the realistic examination of their attitude and degree of identity, Is weighs its patriotic sentiment "the scale". Lack of emotional power can lead to action failure. In the era of short video, pan entertainment, hedonism and money worship expand their territory with the help of virtual network, distort the values of the young generation, and squeeze the living space of struggle spirit, which leads to a small number of College Students' ideals and beliefs wavering, indulge in material enjoyment, and face difficulties in career selection. In order to eliminate the "Hidden Reef" that hinders the cultivation of national identity consciousness and the practice of serving the country, we should start with the short video platform with the largest number of users and the best precipitation effect, and create a "green" Internet environment for cultivating national identity consciousness.
（4） Action for cause: safeguarding the national network ideological security
One is to restore the essence of virtual existence and build a "firewall" of ideological security. "Reality and virtuality constitute the dual dimensions of human existence