IOTA WAX acts as a lubricant and is an excellent consistency agent for skin and hair care products. It is a preferred ingredient for decorative and hair care formulations and is an ideal base for hair wax type formulations providing gloss, texture, substantivity and body. It also improves structure, pigment dispersion and adhesion in makeup products. It improves plasticizing properties and shine in lipstick, lipbalm and cosmetic pencil formulations. 

THE range for skin care formulations consists of natural high purity calcium carbonate for several application forms with multifunctional benefits. As such, minerals can be used in a variety of products, including emulsions (o/w and w/o) and anhydrous (non-powder) formulations, to provide body and texture. They deliver smoothness and a pleasant skin-feel when used in body lotions, body scrubs and decorative cosmetics, and are intended for better spreadability, reduced tackiness and less greasy feeling. Whatever the formulation,  minerals can be heated up to 85 °C and homogenized without affecting their properties. They are cost-effective ingredients and can be added to cosmetic products while still maintaining the quality of the formulation. As a matter of current concern, the particles can be utilized as a natural active and sustainable alternative to micro plastics.