IOTA’s new bio-based polymer was recently launched as a bio-based, non-GMO hair styling fixative which can range from superior stiffness to soft-touch styling 

Derived from corn, the polymer is a 100% natural origin hydrolysed corn starch delivered in an easy-to-use powder format. It can be dispersed in an aqueous solution to form a transparent, natural film-former with comparable performance to synthetic film-formers with the added benefit of being non-hygroscopic. 

Designed for use in both all-natural and high-performance traditional hair styling products, application testing indicates styling performance comparable to or better than polyvinylpyrrolidone (PVP) and other corn starch fixatives. In leave-on styling applications, this new polymer delivers superior performance in humidity resistance, curl retention and frizz control compared to other ingredients, even at low concentration levels. Compatible with a wide range of natural and synthetic hair styling ingredients, the MaizeCare polymer can be what formulators want it to be – from gels, to waxes, creams and sprays – which allows for creative textures and a customised consumer experience. The test results that follow demonstrate this new bio-based ingredient offers formulators an exceptional alternative for both natural and traditional hair styling without compromising performance.