"Silicone-free" does not mean removing silicone oil ingredients based on silicone oil-containing formulas:
1. Surfactant for low irritation cleaning;
2.Conditioning agent to replace silicone oil;
3. Active ingredients for scalp care.
These three factors aim to solve the problems of silicone oil-free products, such as low viscosity, insufficient foam and insufficient conditioning, on the premise of resolving the concerns of current popular consumers about silicone oil ingredients. Effective care for the scalp.

To this end, Yang Jianzhong took China's first silicone-free shampoo as an example. Yang Jianzhong pointed out that Ziyuan not only realizes the dual silicone-free oil for shampooing and hair care, but also achieves the characteristics of high viscosity and good combability, which are difficult to achieve by other commercially available brands, with internationally advanced technology and formula.

In fact, the day before the conference, the China-Japan Cosmetics International Exchange Association also held a "silicone-free forum". Yang Jianzhong and Japanese experts shared the basic situation of silicone-free shampoo products in Japan and alternative solutions for silicone oil. .

At the forum, Meng Fei, the director of the marketing department of Universal Asia Natural Care Center, shared the theme of "China's silicone-free development trend". Meng Fei pointed out that the growth share of China's high-end shampoo market is ahead of the total shampoo market. As a brand that focuses on the concept of silicone-free and natural scalp care, it has entered 2800 KA outlets in less than half a year It has basically completed the offline market layout with 5,000 daily chemical stores and outlets. In the future, it will start market forces and open up the situation of China's silicone-free oil market.

Yang Jianzhong told Cosmetics Watch after the meeting that although the Chinese market is still in the incubation period, consumers ’awareness and acceptance of the concept of silicone-free oil is still not high, but believe that if Chinese companies use real silicone oil replacement solutions for consumption Provides real product value, and can quickly achieve the same market size as Japan.