The first quarter of 2019 is about to come to an end. The new technologies and products of the major raw material vendors have also revealed the “true face of Lushan”. This year, the natural, green and safe raw materials ports are still the same “main dishes”. In addition, we have also discovered some new trends and demand points in the market.

01 Sustainable development
From the purchase of products to the pursuit of value resonance, in addition to the increasing volume of China's daily chemical market, the consumer concept of end consumers has also ushered in rapid innovation in recent years.
At this year's PCHI Raw Material Show, many multinational raw material companies have invariably selected sustainable development as one of their important claims.

02 Great Beauty Without Boundaries
According to the data of “China Business News”, the activity of men ’s beauty on Weibo in 2018 has increased greatly compared with the previous year, which means that men ’s beauty awareness is awakening. The growth rate of male beauty in mainland China has reached 13.5%. Among consumers who are online in the post-95 age, men are even more active than women. In view of this, more and more brands have begun to enter the men's category, acting on the upstream raw material supply side, the raw material manufacturers have begun to pay more attention to the previously neglected customer base. Liang Zhenlu said, "In 2019, Dow puts forward the slogan of Damei without boundaries. We hope to provide customers of different age levels, different genders, different countries and regions, and different climates with unlimited and beautiful solutions."

For many years, the men's market has focused on refreshing and controlling oil, but in recent years, men's needs have evolved more diversified. Two years ago, Dow introduced a formula for the Huamei Men series in South Korea. Fabienne Bizeray, global marketing strategy manager for the skincare and sunscreen business of the Dow Home & Personal Care business unit, said, "The audience for men's products is not necessarily men, but more about a need for personalization and different populations. We are putting some traditions When formulas are adapted to the needs of different groups of people, the characteristics of male consumers need to be considered. For example, their needs for moisturizing, washing and care, and fragrance needs are different from women or other groups. We We will capture some of the characteristics of our customers in this area and use our expertise and strengths in them. "

03 Cost-effective
The consumption upgrade has become the main theme of Chinese society and China's economic development. Thanks to China's rapid economic development, China's middle class population is expanding rapidly, and their demand for quality life has greatly increased. Innovative, cost-effective products that combine both senses and efficacy will be promising in the future.

In response to this market demand, Dow has developed some new types of mixtures. These new products not only have the characteristics of silicones but also the characteristics of other chemical products. After mixing, they can achieve higher performance to help people improve their quality of life. Also like the new product they saw at the first sight, it has silky smoothness, no stickiness, not only good skin feel, but also cold processing, and 56% of its formula is water, which can effectively control customer production costs.