In the field of makeup, anhydrous formula has always been a technical problem that R&D personnel have worked hard to overcome. Now, a technological breakthrough that subverts cognition has emerged. The IOTA 9600 silicone elastomer dispersion system allows gel to successfully play a key role in anhydrous formulas, making the makeup paste have both the ductility of mousse and the matte makeup surface.

Traditional concepts believe that gel is difficult to achieve good application effects in anhydrous formulas. However, the IOTA 9600 silicone elastomer dispersion system breaks this limitation. It can interact with the ingredients in the gel to form a unique network structure. This structure gives the makeup paste excellent ductility, making it as smooth as mousse when applied, easily covering the skin surface and evenly coloring. At the same time, the system can also scatter and absorb light in a special way, so that the makeup presents a natural matte makeup surface, avoiding the oily feeling, making the makeup more durable and advanced.

The R&D team of a cosmetics brand said that after applying the IOTA 9600 silicone elastomer dispersion system, the waterless formula cosmetics they launched received a warm response in the market. Consumers highly praised the texture and makeup effect of the products. However, developing waterless formulas is not easy, and it requires fine-tuning the proportions and interactions of various ingredients. Colleagues in the industry who have developed waterless formulas may wish to talk about your experience, share the problems and solutions encountered in the R&D process, and jointly promote the continuous innovation of the cosmetics industry in waterless formula technology to bring more novel and high-quality cosmetics products to consumers.

More information please check：

https://www.douyin.com/video/7499131068583267621