Short-video e-commerce and social marketing have become core growth engines for domestic silicone elastomer brands. A domestic brand, for instance, achieved over 10 million yuan in sales during a single TikTok live-streaming session showcasing the "zero-pore" makeup effect of elastomer-infused foundation, driving a 200% increase in Southeast Asian orders.

Industry analysis shows that domestic companies are using a "content + data" dual-drive model to translate technical jargon into consumer-friendly selling points (e.g., "24-hour wear," "zero stickiness"), quickly capturing consumer interest. Meanwhile, cross-border e-commerce platforms and overseas warehouses are reducing export costs, facilitating the globalization of "Chinese ingredients."

In the future, as domestic companies improve their technological prowess and refine market strategies, domestic silicone elastomers are expected to capture a larger share of the global market.

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