Severe epidemic
Let the color of life seem a lot monotonous
China,
No doubt for this battle to protect people's lives and health
At a great cost
Now, spring will come
Business society is also slowly recovering
This activity is sponsored by the school of advertising, China University of communication, and co organized by the school of economics and management, Beijing University of Posts and telecommunications.
Here we invite every college student who is witnessing history to participate
From the perspective of college students, we can see the recovery of business society
Series of creative activities: spring after the epidemic
Students only need to combine brand keywords and requirements
Fill in the application form and participate in the creation of creative content
Get rewards and support from related brands
Add a touch of color to the life of College Students' friends
I hope you, US,
Can enjoy every spring
JACK&JONES
（1） "Interesting"
Creative video creation
JACK & JONES
With stylish products and interesting ideas, every day you don't know, we hope the clothes designed will make you have an interesting day.
King glory, Red Star Erguotou, Mickey Mouse, Donald With so many interesting content, we hope to invite you to record the "interesting" in life together. By shooting about 60s of vertical creative video and life vlog, we can find the interesting life style, try to create the interesting content, give full play to your imagination, and record the details that can make life "interesting" again in the spring after the epidemic.
Competition theme
With stylish products and interesting ideas, every day you don't know, we hope the clothes designed will make you have an interesting day.
King glory, Red Star Erguotou, Mickey Mouse, Donald With so many interesting content, we hope to invite you to record the "interesting" in life together. By shooting about 60s of vertical creative video and life vlog, we can find the interesting life style, try to create the interesting content, give full play to your imagination, and record the details that can make life "interesting" again in the spring after the epidemic.
"
Slide up to read
Competition Registration
Fill in the application form
Fill in carefully and accurately
Before April 18 - provide creative resources
The brand side will send out the T-shirts of the sponsoring students
Before April 28 - Submit creative works
Send creative video & graphic creative to victorzs@cuc.edu.cn for internal selection
Selection rules
Note when submitting content:
In this activity, we mainly solicit the short video of 9:16 vertical screen. Please control the duration within 60s. In addition to the creative video, we welcome students to produce creative street shot or product poster at the same time. Students who submit street shot and poster will have extra points in the selection.
Selection rules:
Based on the content creativity as the main standard, it is emphasized that there should be relevant themes in line with the positioning of Jack Jones, which will be directly selected by the personnel of Jack Jones marketing department. Meanwhile, it will comprehensively consider the factors such as the quality of video shooting, the situation of models / presenters, the level of post editing and so on.
Competition Award
1. Students who have applied for the primary can get joint item sets in the designated selection pool;
2. As long as the video output is selected by Jack Jones' official Weibo or tmall, the creator can get Jack & Jones 500 yuan voucher;
3, tiktok can release micro-blog, WeChat, friends circle, jitter and other content channels, and @ JACK&JONES official flagship store or copywriter reveals JACK&JONES official flagship store. By May 6th, the top three students with the highest number of reading and interaction can get 500 yuan voucher.
4. In this activity, Jack & Jones will tap excellent video producers, models, Kocs, brands will provide internship opportunities, various forms of content output awards, etc
More brand information and competition rules
Will be announced in wechat group
JACK&JONES
(two)
"Harmony leads to prosperity, and the tide is boundless"
Creative trend challenge
JACK & JONES
Jack & Jones will join hands with the top fashion brand, clittee by boot, to create the fashion industry's "stylish & Fun" and launch a series of "he and Xing" products. Together with Chen Guanxi, the brand manager of clittee by boot, Jack & Jones will invite you to participate in this fashion challenge and present your unique street style.
Clittee by plot is a leading trend brand in Asia. It was founded in 2014 by Edison Chen and Kevin Poon pan Shiheng. It has created a unique style by reinterpretation and interpretation of Chinese traditional culture. Jack & Jones and clittee have jointly created the theme of "harmony is prosperous, tide is boundless", which aims to express the concept of "unity is prosperous", and hope that more trend loving partners on campus will participate in the elaboration of the concept of "fashion is boundless".
We hope that you who love fashion and creativity can create a unique connection between "harmony and prosperity" and yourself, and record this kind of interesting "fashion boundless" through creative video, life vlog, street photos and other various ways. If you are good at video creativity and video production, we are willing to provide this opportunity to invite you to join hands with Jack & Jones and clittee to experience the street trend.
Competition theme
Jack & Jones will join hands with the top fashion brand, clittee by boot, to create the fashion industry's "stylish & Fun" and launch a series of "he and Xing" products. Together with Chen Guanxi, the brand manager of clittee by boot, Jack & Jones will invite you to participate in this fashion challenge and present your unique street style.
Clittee by plot is a leading trend brand in Asia. It was founded in 2014 by Edison Chen and Kevin Poon pan Shiheng. It has created a unique style by reinterpretation and interpretation of Chinese traditional culture. Jack & Jones and clittee have jointly created the theme of "harmony is prosperous, tide is boundless", which aims to express the concept of "unity is prosperous", and hope that more trend loving partners on campus will participate in the elaboration of the concept of "fashion is boundless".
We hope that you who love fashion and creativity can create a unique connection between "harmony and prosperity" and yourself, and record this kind of interesting "fashion boundless" through creative video, life vlog, street photos and other various ways. If you are good at video creativity and video production, we are willing to provide this opportunity to invite you to join hands with Jack & Jones and clittee to experience the street trend.
Close by close brand manager Chen Guanxi
Competition Registration
April 8 - Registration
Fill in the application form carefully and accurately
Before April 23 - provide creative resources
The brand will send out the T-shirts of the sponsored students
Before May 7 - submission of works
Submit creative works for the second round of evaluation
Submission method:
The tiktok platform is submitted and @JACKJONES China, with topic tags, "Qi" and "Xing", "Chao" is not bounded.
It is suggested to submit it to victorzs@cuc.edu.cn for the second time
At the same time, you can attach screenshots of videos published on xiaohongshu, friends circle, Weibo and other platforms to avoid information mistakes and omissions (Weibo needs to be labeled with topic labels ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Selection rules
Content creativity accounts for 40%
The theme of the work is clear, creative and interesting, and the quality of video shooting and editing is excellent.
60% of published data
The data were evaluated by the shaking platform, and tiktok and commentary fans interaction data accounted for 50%.
10% of the total scores are from other platforms
Such as friends' likes / Weibo comments / xiaohongshu, etc
Competition Award
Gold Award: 5
Won 3000 yuan brand voucher, awarded "trend partner" with official brand certification, one jack & Jones | clittee co brand product + trend surrounding; and got brand internship opportunity;
Silver Award: 10
Get 1000 yuan brand voucher, one joint Jack & Jones | closete product + Fashion surrounding, get brand internship opportunities;
Bronze Award: 15
Won 500 yuan brand voucher, and jjack & Jones | clittee co brand product + trend surrounding, get brand internship opportunities.
*Any contestant who has passed the primary election can get a joint Jack & Jones | boottee product.
More brand information and competition rules
Will be announced in wechat group
Silk fashion
New spring vlog
Silk fashion
The winter is over, the snow is melting and the grass is green. With the gradual improvement of the domestic epidemic situation, the spring of 2020 is also quietly in full bloom. Finally, we can gradually go out of our homes and meet with spring again.
After hibernating for a whole winter, when the spring is warm and the flowers are blooming, Aya hopes to join hands with you to create a vogue vlog for young people with the most youthful perspective, the most confident attitude and the most energetic way, and lead the fashion "trend" in the new spring.
From the perspective of contemporary young people, the matching sets provided by the Aya brand are planned and photographed in the form of video and pictures to move towards the direction of fashion, youth and new style, and create the "new spring tide" of Aya.
Key words: interest, frankness, youth, vitality, confidence
Slide up to read
Competition theme
New spring vlog
From the perspective of contemporary young people, the matching sets provided by the Aya brand are planned and photographed in the form of video and pictures to move towards the direction of fashion, youth and new style, and create the "new spring tide" of Aya.
Key words: interest, frankness, youth, vitality, confidence
Theme interpretation
The winter is over, the snow is melting and the grass is green. With the gradual improvement of the domestic epidemic situation, the spring of 2020 is also quietly in full bloom. Finally, we can gradually go out of our homes and meet with spring again.
After hibernating for a whole winter, when the spring is warm and the flowers are blooming, Aya hopes to join hands with you to create a vogue vlog for young people with the most youthful perspective, the most confident attitude and the most energetic way, and lead the fashion "trend" in the new spring.
Rules of the game
1. April 8 - Competition Registration activity release
Please fill in the application form carefully
2. Content form
Students who have applied for selection can choose the sample clothes provided by Aya fashion to shoot and create according to their own preferences and dressing styles (the selected sample clothes must meet the inventory transfer conditions)
Required shooting: 15s-3min vlog video (video time can be appropriately extended according to creative content) + 4 or more picture groups
3. Video requirements
① Show the selling point and style of the suit group
② Innovative, interesting, creative, with a certain degree of story
③ Smooth and complete works
4. Requirements for picture set
① Interpret the style of clothing with your own understanding, no matter it's street shooting, posing shooting, magazine style, daily out of the street or travel style, as long as it's scene oriented and life oriented, the creativity will change with you
② Hope customers can plant grass quickly after seeing your videos and photos
③ There is no limit to the location of the outside shooting, but it must not be too messy if it is a real scene
④ I hope your vlog and photos are beautiful in composition, high in tonality and good in light. The visual effect of the pictures is clear and the main body is not messy
⑤ It can be a single person or two people leaving the country, and it needs to include the whole set of clothing to leave the country. It's better to shoot with detailed selling points
⑥ The whole atmosphere should have the feeling of spring and summer
Competition Award
Students who have passed the first round of application and selection can get 50% off the price of new clothing tags of four brands (only, Vero Moda, selected, Jack Jones) in 2020 (limited to two pieces)
The first prize:
Get 1000 yuan of official website threshold free voucher and a set of sample clothes
Second award: