The gentlest care formula2.0
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Most
formulators know that water-soluble surfactants can be added to aqueous
formulations to alter surface tension, spreadability and feel. Many formulators
are unaware that there are so many oil-soluble silicone polymers that can
perform the exact same function in oil. The ability to change the feel of the
oil phase by adding less than 5% of a properly selected silicone surfactant
provides the ability to maintain a platform and provide a different type of
superior aesthetic that consumers view as unique and desirable. Since the
platform ingredients are the same, there is little need for qualified new raw
materials.
