It is not always easy to balance aesthetics with efficacy in sun care products. Cosmetics that provide sun protection help to reduce the risk of skin cancer and slow down ‘photo-ageing’. Educating consumers about the need for frequent and correct use of protective sun care products is undoubtedly very important, but introducing new ingredients to improve their ease of application and pleasant feel is also key. The constant misuse of sun care products raises questions about the way consumers have been informed about sun care as well as the efficacy of the SPF system. Modern consumers are concerned not only about the harmful effects of  UV radiation, but also about the effects of pollution, blue light and IR. They also pay attention to the impact of the products they buy on the environment, through both the product packaging and also the product’s ingredients. The growing list of consumer requirements: their active lifestyles, pro ecological attitudes, and desire for high protection against a wide range of factors mean that the development of sun care products is becoming quite a challenge. Technological advancements and multifunctional materials such as those discussed in this article should help formulators in the development of modern sun care formulations that meet both consumers’ aesthetic and safety needs. 


source from https://www.personalcaremagazine.com