IOTA CORPORATION LTD.
according to recent findings from The NPD Group’s 2018 Makeup In-Depth Consumer Report, nearly all US women using makeup, or 90 percent, reported using makeup with skin care benefits. Majestem Dryp......
2020-02-07A typical graph of surface tension of a 1% solution of SLS (sodium lauryl sulfate) with differing amounts of silicone surfactant added is seen in Figure 4. While not having the clear break point obser......
2020-02-06Silicone compounds, unlike their fatty counterparts, have a uniquely lower surface tension. The ability to lower surface tension results in many interesting attributes of silicones in formulation. The......
2020-02-06Because alkyl silicones have a lower surface tension than hydrocarbon based molecules, coupled with their amphiphilic structure (silicone and alkyl groups in the same molecule) means the addition of p......
2020-02-06The addition of amphiphilic materials to a solvent in which they are clear is fundamentally different from adding materials that are not amphiphilic to the same solvent. Consider water as the solvent.......
2020-02-06Compounds that have two or more groups that are insoluble in each other are referred to as amphiphilic materials. It is the presence of these groups that makes a molecule surface active. Surface ac......
2020-02-06Trends from the food industry have been having a big influence on trends in the personal care industry, and the hair care sector is no exception, with a great deal of interest in the use of heavily pu......
2020-02-05Established claims that stress on hydration, shine and damage prevention in hair care especially conditioner and treatments - are basic in nature. And hair care innovations must try to stand out in th......
2020-02-05Mintel Trend ‘Sense of the Intense’ describes how intense physical and sensory experiences give life, brands and products deeper meaning. Tapping into this trend, brands can look beyond scent and b......
2020-02-05This product is described as an all-in-one product that strengthens strands, rehydrates brittle hair, smoothes and detangles, reduces frizz, prevents split ends, and leaves a soft and healthy feel. It......
2020-02-05Consumers in the region are looking for natural and food-based staples like cider vinegar and onions, which connote familiarity, naturalness and health. In fact, almost a third of Chinese consumers......
2020-02-05The focus of this feature is surfactants and emulsifiers with special relevance to personal care in the bathroom. A popular theme at UK-based cosmetics ingredient trade event SCS Formulate 2016 was t......
2020-02-04R&D professionals can choose from over 80 Technical Seminars across the three-day event, all designed to inspire new product formulations. Each session is delivered by professionals from raw mater......
2020-02-04in-cosmetics’ Marketing Trends Theatre was launched at the turn of millennium and remains the show’s most popular theatre 20 years on. Across 22 separate sessions, attendees can gather market intellig......
2020-02-04in-cosmetics Global has announced comprehensive and free-to-attend, education program including the ever-popular Marketing Trends Theatre and Technical Seminars for the 2020 event. It will serve as a ......
2020-02-04
