IOTA CORPORATION LTD.
Depositing pollution shielding technologies from leave-on cosmetic products is published and available in the market. However, sufficient ingredient deposition from rinse-off products such as shampoo t......
2019-12-02Resulting from rapid industrialisation and urbanisation in Asia, air pollution and protection from it, is an increasing topic of discussion for the worldwide cosmetics market. The search however, cont......
2019-12-02Exposure to air pollution is considered an important external stressor for hair, which can cause damage to the cuticles (higher wet/dry combing energy), protein degradation, and a more hydrophilic hai......
2019-12-02If a hair styling product does not deliver the performance and sensory qualities desired, and at an affordable price, consumers will not repurchase the product even if it contains desirable all-natura......
2019-12-02In subsequent testing, IOTA compared the new corn starch with similar products found on store shelves to determine how it performed in consumer styling applications. To highlight its formulation flexi......
2019-12-02PVP forms a hygroscopic film that absorbs moisture in the air causing it to lose its fixative properties in high humidity climates. IOTA’s hydrolysed corn starch forms a nonhygroscopic film that do......
2019-12-02IOTA’s research and development began with a series of basic comparison tests to evaluate the performance of the new hydrolysed corn starch – MaizeCare Style Polymer – against PVP , the predominant sy......
2019-12-02IOTA’s new bio-based polymer was recently launched as a bio-based, non-GMO hair styling fixative which can range from superior stiffness to soft-touch styling Derived from corn, the polymer i......
2019-12-02Consumers are intentional and personally invested in their hair care products. They expect outstanding sensorial results with reliable, long-lasting performance, and still demand affordability, con......
2019-12-02With more refined views of skin care being cultivated across the growing Asian market, consumers expect sun care products with both aesthetics and high SPF performance. Since whitening and anti-age......
2019-11-28One of the primary ingredients among Dow’s sun care portfolio is the new waterbased synthetic film-former, Epitex™ 99 Polymer. The new film polymer is a hybrid mixture of silicone and organic acryl......
2019-11-28We sometimes forget how powerful our sense of touch is and how much information we glean from it. In an instant we determine temperature, viscosity, greasiness, and then match those sensory qualities ......
2019-11-28Q: Consumers are also demanding products that are ethical – can silicones deliver here? A: In reality, silicone-based raw materials have already been a crucial contributor in the natural, clean, and ......
2019-11-28Q: The efficacy of silicones is already wellestablished. How about their safety profile? A: Silicones are some of the most innocuous and gentle ingredients known to man, evidenced by nearly 70 years ......
2019-11-28Q:There is a belief that natural = better for the environment and safer for people. Do you think this stands up to scrutiny? A:“Natural” is implicitly equated with safety, and yet, ironically, essent......
2019-11-28
